May 5: Watch out...

Arc-Tic is a watch brand based in Iceland. They make a range of watches including the one shown here.

It took me a while to realise the dash in the middle of the name put an emphasis on the 'tick' which is what watches do. Nice.

This is an Icelandic watch manufacturer located in downtown Reykjavik, Iceland, a sister brand to JS Watch Company Reykjavik and their watches are created and designed by the same team blending traditional watchmaking techniques with stylish design and highest quality, at more affordable prices. The watches are nicely designed and suit the landscape. Some have Icelandic flag wristbands. All are designed to cope with Iceland's weather, and are for extreme sports and outdoor activities.

Check out the RETRO range too, with the landscape heavily used in the advertising.